Top 10 Gen Z Influencers You Should Be Following

top 10 gen Z social media influencers and content creators

Gen Z is a demographic that has gained recognition for their heavy online presence, not only as consumers of content, but also as creators. Although there are notable celebrities and influencers who do not belong to this group, the number of Gen Z content creators has significantly increased over the years. It’s unsurprising, given the fact that many young people are not just using social media but are also finding success through it. The following list features some of the most successful and popular Gen Z content creators currently active on social media. Read on to discover if your favorite has made the cut!

1. Zendaya

At 23 years old, Zendaya, American actress, singer, and first in the list of Gen Z influencers. She initially started out as a backup dancer and child model, but her career took off when she landed a leading role on Disney Channel’s “Shake It Up”. She has also appeared in a variety of other television shows and movies, including “K.C. Undercover” and “Euphoria” on HBO, “Dancing with the Stars”, and “Spiderman: Homecoming”. Additionally, she made a mark in the music industry with her debut single “Replay”, which peaked at the top 50 on the Billboard Hot 100 chart. Zendaya has a significant social media presence and continues to receive acting roles in films.

2. James Charles

A 21-year-old YouTuber, make-up artist, and model, James Charles is a well-known figure in the online world. He started his career in 2015 with his YouTube channel, where he showcased his talent for make-up. As a male make-up artist, he quickly gained a large following, and what began as a simple passion for cosmetics turned him into a major influencer. James made history by becoming the first male spokesperson for CoverGirl. He is currently one of the popular Gen Z influencers.

3. Emma Chamberlain

Emma Chamberlain, a popular 19-year-old YouTuber, is well-known for her humorous lifestyle vlogs. Although she launched her YouTube channel in 2016, she didn’t upload her first video until 2017. Initially, her channel’s growth was slow, but she quickly gained fame. Her videos began to go viral, and her subscriber count skyrocketed, reaching 100K subscribers in August 2017 alone, after having started with just 4K subscribers. Emma’s achievements include winning the 2018 Streamy Award for Breakout Creator and starting her podcast series in 2019.

4. Charli D’Amelio

At only 16 years of age, Charli D’Amelio has achieved significant success and notoriety as a social media personality and dancer. She is renowned for having the most-followed TikTok account. Charli began using social media in 2016, but it was her TikTok account, created in June 2019, that catapulted her to fame. She frequently posts dance videos, and her talent has led to various high-profile dancing opportunities, including a performance at the NBA All-Star game in early 2020.

5. MattyBRaps

MattyBRaps, Gen Z influencers

MattyBRaps, a 17-year-old singer, songwriter, actor, dancer, and rapper, is a prominent figure on the internet. He practically grew up online among all the content creators on this list. In 2010, he started releasing music, creating remixes of popular songs like “I Believe in You” and “Just the Way You Are.” By late 2012, he began to gain traction on social media, and his music video “That’s the Way” charted at 11th on the Billboard Social Chart 50. Since then, MattyBRaps has continued to release tracks, make TV appearances, and even feature in commercials.



6. JoJo Siwa

JoJo Siwa, a 17-year-old social media star, singer, dancer, and actress, is well-known among younger audiences. She started her career by appearing on the reality show “Dance Moms” for two seasons and has also participated in various dance competitions. In 2016, JoJo launched her musical career with the release of her hit song “Boomerang,” which has amassed hundreds of millions of views. Since then, she has released numerous songs and even embarked on a tour in 2019. JoJo is signed with Nickelodeon and has her own line of makeup and hair accessories.

7. Hailee Steinfeld

Hailee Steinfeld, a 23-year-old actress, singer, songwriter, and social media personality, has been involved in acting since she was just 10 years old. Her breakthrough role was in the film “True Grit.” She has also appeared in other popular movies such as “Charlie’s Angels,” “The Edge of Seventeen,” “Pitch Perfect 2,” and “Bumblebee,” as well as in several TV shows. Additionally, she has released two EPs, “Haiz” and “Half Written Story.” Apart from her creative pursuits, Hailee is known for her activism and generous donations to various charitable causes.

8. Jordyn Woods

Gen Z Influencers

Jordyn Woods, a 22-year-old model, social media personality, and Instagram star, gained fame for her close friendship with the Kardashians, especially Kylie Jenner. She began modeling at the young age of 6 and eventually modeled for well-known publications such as “Vogue” and “Kylie Cosmetics”. Her popularity grew through the now-defunct social media platform, Vine, and her appearance in “Keeping Up With the Kardashians”.

9. Addison Rae


Addison Rae, a 19-year-old model and TikTok sensation, rose to fame through her engaging content on the app. She has a massive following of nearly 50 million, where she posts lip-sync, dance, and comedy videos. She’s collaborated with other well-known TikTok stars and is a co-founder of Hype House, a group of popular content creators who collaborate on social media. She’s also made notable achievements, such as performing at the 2020 NBA All-Star game and signing with the talent agency WME.

10. Annie LeBlanc

Annie LeBlanc is a 15-year-old actress, singer, one of the popular Gen Z influencers and Internet personality. Despite her young age, she has amassed a huge following on social media and was even recognized by Business Insider as one of the most famous teenagers in the world. She gained prominence by being a leading actress on the web channel “Brat”, and has appeared in several shows and films, including “Chicken Girls” and “Chicken Girls: The Movie” on Brat, as well as “All That” on Nickelodeon.


It’s clear that these top content creators have achieved immense success at a very young age, thanks to the power of social media. From starting their careers on platforms like YouTube and TikTok to branching out into music, acting, and modeling, these young stars have captured the attention and hearts of millions of followers around the world. Their influence and impact on the world of entertainment and social media are undeniable, and it will be interesting to see what the future holds for these rising stars.

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